Wednesday, August 17, 2022 11:30 AM - 12:30 PM (EDT)

OVERVIEW

The golden rule of any effective communication strategy is to first identify your audience. But how many times do we bypass this important step only to wonder why no one is listening to our message? It seems like a simple concept, right? Sometimes it’s the simple steps that are taken for granted and too easily forgotten, even by the best of communicators. Join us on Wednesday, August 17 as our featured plenary speaker, Dr. Frederic Bertley, shares his insights on how to effectively communicate with the audiences you need to reach. Dr. Bertley is an expert in building scientific literacy through a variety of ways and to a myriad of audiences. During this thought-provoking and sometimes humorous session, he will unlock the mysteries to getting your important message heard and understood. Spoiler alert, it starts with Rule #1: “Know Your Audience.”

You can get a glimpse of Dr. Bertley’s creative techniques through his animated series in Dr. B in 3. Check out more on Dr. Bertley at: https://www.fredericbertley.com/