Schedule at a Glance

Schedule at a glance

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• 12:00 PM - 05:30 PM
  Registration Open

     Grand Hall Foyer
• 02:00 PM - 05:00 PM
  Pre-conference Workshops

   Pre-registration required to attend
•           Workshop I – Getting Your Research Seen: Strategies and Tools for Successful Academic Publishing

            Hanover - C/D/E
•           Workshop II - Beyond Plain Language: Creating Materials for People with Intellectual and Developmental
            Disabilities and Literacy Limitations

            Grand Hall East - A/B
•           Workshop III -Social Media for Behavior Change

            Grand Hall East - C/D

• 07:00 AM - 05:00 PM
  Registration Open

     Grand Hall Foyer
• 07:00 AM - 08:00 AM
  Networking Opportunity

  
  

  Coffee with Communicators

  
  Hanover Hall - A/B, C/D/E
• 08:30 AM - 06:30 PM
  Exhibit Hall Open
• 08:00 AM - 09:30 AM
  Concurrent Panel Sessions
• Session I
       Communicating Healthcare Successes and Needs to Policymakers and Partners
       Centennial Ballroom - I
       
• Session II
       A Journey to Prevent ACEs by Partnering with Social Media Influencers
       Centennial Ballroom – II
       
• Session III
       Addressing Health Disparities for Communities of Color Through Community Integrated
       and Tailored Media and Health Communication Campaigns
       Centennial Ballroom – III/IV
       
• Session IV
       An Equity-Centered Stakeholder Feedback Model Informed by the Return of DNA Results
       to a Diverse Research Cohort
       Grand Hall East – A/B
• Session V
       “Let's Talk” About CDC's Innovative Message Testing and New Materials on Alcohol Use
       During Pregnancy and Alcohol Screening and Brief Intervention for Healthcare Providers
       Grand Hall East – C/D
• 09:30 AM - 10:30 AM
  Showcase Session

     

  Sponsored by: CISION
•           AI & the Future of Crisis Comms

  
  

            Centennial Ballroom - I
           
•           Antony Cousins

  
  

            Executive Director of AI Strategy
            CISION
•           Niles Murphy

  
  

            Executive National Director | Government Relations
            CISION
•           Joe Rhoton

  
  

            Senior Strategy Director
            PR Newswire
• 10:45 AM - 12:00 PM
  Opening Plenary Session

     

  Sponsored by: Deloitte Consulting
  
  Centennial Ballroom - III/IV
  
•           Welcome

  
  

            Cristi Moore

  
  

            Chief Communications Officer
            South Carolina Department of Health & Environmental Control
            President, National Public Health Information Coalition (NPHIC)
•           Opening Remarks

  
  

            Kevin Griffis

  
  

            Director
            Office of Communications
            Centers for Disease Control and Prevention
•           Nirav D. Shah, MD, JD

  
  

            Principal Deputy Director
            Centers for Disease Control and Prevention
            Administrator, Agency for Toxic Substances and Disease Registry
•           Fireside Chat

  
  

            Elizabeth (Betsy) Mitchell, Ph.D., MA

  
  

            Director, Division for Communciation Science and Services
            Office of Communications
            Centers for Disease Control and Prevention
•           Mike Allen

  
  

            Co-founder, Axios, Co-author, Smart Brevity
• 12:00 PM - 01:30 PM
  Lunch On Your Own
• 12:00 PM - 01:30 PM
  Book Signing

     Pre-purchase available - info

  
  Exhibit Hall - Grand Hall West
  
  

  Mike Allen

  
  

  Co-founder, Axios, Co-author, Smart Brevity
• 12:30 PM - 01:30 PM
  Networking Opportunity

  
  

  Hangout with HRO

  
  Hanover Hall - C/D/E
• 01:30 PM - 03:00 PM
  Spotlight Sessions
• Session I
        Leadership Roundtable: Using Data to Improve Public Health Decisions
        and Communication

        Centennial Ballroom – III/IV

        Sponsored by: ASTHO
       
• Session II
       Building Trust Through Social Media: Lessons from the ARTT (Analysis and Response
       Toolkit for Trust) Project

       Centennial Ballroom – I

       Sponsored by: ARTT
       
• 03:00 PM - 04:00 PM
  Poster Sessions

  
  Exhibit Hall - Grand Hall West
• 04:00 PM - 05:30 PM
  Concurrent Panel Sessions
• Session I
        Lessons Learned Communicating with Frontline Healthcare Workers During the
        COVID-19 Pandemic

        Centennial Ballroom – I
         
• Session II
       Harnessing the Power of Social Media as a Research Tool for More Impactful
       Audience Engagement

       Centennial Ballroom – II
         
• Session III
       Moving Mental Health from Awareness to Action: Addressing our Nation's Well-being
       through Behavior Change

       Centennial Ballroom – III/IV
         
• Session IV
       How Research and Innovative Dissemination Lead to Successful Injury Prevention
       Campaigns and Products

       Grand Hall East - A/B
• Session V
        Influencers 101: Best Practices and Practical Approaches

        Grand Hall East - C/D
• Session VI
       Get Control of Your Media Relations Program

       Hanover Hall - C/D/E
• 05:30 PM - 06:30 PM
  Networking Reception

  
  Exhibit Hall - Grand Hall West
  
  

• 07:00 AM - 05:00 PM
  Registration Open

     Grand Hall Foyer
• 07:00 AM - 08:00 AM
  Networking Opportunity

  
  

  Coffee with Communicators

  
  Hanover Hall - A/B, C/D/E
• 08:30 AM - 05:30 PM
  Exhibit Hall Open
• 08:00 AM - 09:30 AM
  Concurrent Panel Sessions
• Session I
        Plain Language for Public Health: From Insights to Implementation
        Centennial Ballroom - I
        
• Session II
       Vaccine Misinformation, Hesitancy, and Reaching Historically Marginalized Groups:
       Partnering with Social Media Influencers
       Centennial Ballroom – II
        
• Session III
       Planning Social Media Activations to Inspire Action through Authentic Storytelling Campaigns
       Centennial Ballroom – III/IV
       
• Session IV
       Operationalizing Health Equity through CMS's Framework for Health Equity
       Grand Hall East – A/B
• Session V
       Naming Matters: The Importance of Specific Names and Labels in Health Messaging
        Campaigns
       Grand Hall East – C/D
• 09:30 AM - 10:30 AM
  Student Poster Sessions

  
  Exhibit Hall - Grand Hall West
• 10:45 AM - 12:00 PM
  Thursday Plenary Session Featuring Marc Etkind

  Sponsored by: Fors Marsh

  Centennial Ballroom III/IV
  
  
  

  Introduction of Speaker

  Robert Jennings

  Executive Director
  National Public Health Information Coalition (NPHIC)
  
  

  Plenary Presentation

  No Secrets on the Launch Pad

  
  

  Marc Etkind

  Associate Administrator, Office of Communications
  National Aeronautics and Space Administration (NASA)
• 12:00 PM - 01:30 PM
  Lunch on your own
• 12:30 PM - 01:30 PM
  Networking Opportunity

  Rise with ORISE/Party with PMF

  
  Hanover Hall - C/D/E
• 01:30 PM - 03:00 PM
  Spotlight Sessions
• Session I
        Voices, Reactions and Experiences: Making the Case for the Lived Experience in
        Public Health

        Centennial Ballroom - III/IV

         Sponsored by: CDC/National Center for Birth Defects and Developmental
        Disabilities
         
• Session II
        Better Together: Collaborating and Communicating with Healthcare Workers to
        Improve Public Health

        Centennial Ballroom - I

         Sponsored by: RTI
         
• Session III
       Community Collaborations to Identify and Respond to Misinformation

       Centennial Ballroom - II

        Sponsored by: WESTAT
        
• 03:00 PM - 04:00 PM
  Poster Sessions

  
  Exhibit Hall - Grand Hall West
• 04:00 PM - 05:30 PM
  Concurrent Panel Sessions
• Session I
        Short Time, Big Need: A Collaborative Approach to Coordinated 988 Communications
        Centennial Ballroom - I
        
• Session II
       Strategies that Work: Translating Research to Close the Equity Gap in Neurological
       Disorders and Stroke among Black Americans
       Centennial Ballroom - II
       
• Session III
       The (Imperfect, Messy, Urgent) Work of Centering Equity in Health Communication
       Research and Practice: Stories from the Field
       Centennial Ballroom - III/IV
       
• Session IV
       Stemming the Tide of Overdose: Lessons in Effective Harm-Reduction Messaging
       for Young Adults
       Grand Hall East - A/B
• Session V
       Teen Pregnancy Prevention Approaches in Rural Georgia
       Grand Hall East - C/D
• Session VI
       Effective Communication in a Networked Information Environment
       Hanover Hall - C/D/E

• 07:00 AM - 01:00 PM
  Registration Open

     Grand Hall Foyer
• 07:00 AM - 08:00 AM
  Networking Opportunity

  
  

  Coffee with Communicators

  
  Hanover Hall - A/B, C/D/E
• 08:30 AM - 11:00 AM
  Exhibit Hall Open
• 08:00 AM - 09:30 AM
  Concurrent Panel Sessions
• Session I
        The Art and Science of Health Equity Communication
        Centennial Ballroom - I
       
• Session II
       The Vaccine Resource Hub - Using Technology and Content Creation to Cut
       Through the Hubbub and Provide Equitable Access to Vaccine Information
       Centennial Ballroom – II
       
• Session III
       The Hear Her Campaign - Illuminating and Combatting Disparities In Maternal
       Health Through Storytelling, Partnerships, and Meaningful Community Engagement
       Centennial Ballroom – III/IV
       
• Session IV
       Tobacco Industry Interference in a 21st Century Media Environment
       Grand Hall East – A/B
• 09:30 AM - 10:30 AM
  Poster Sessions

  
  Exhibit Hall - Grand Hall West
• 10:30 AM - 12:00 PM
  Concurrent Panel Sessions
• Session I
        We Have the Tools to Fight Health Misinformation, and It’s Up to Us to Use Them

        Centennial Ballroom - I
         
• Session II
       Trusted Messenger Strategy: Partnering with Mayors to Raise Vaccine Confidence

       Centennial Ballroom - II
         
• Session III
       Health Equity in Practice: Applying a Health Equity Lens from Start to Finish in a
       Health Communication Effort

       Centennial Ballroom - III/IV
         
• Session IV
       Using the Language of Comics for Health Literacy, Health Equity, and Public Health
       Promotion

       Grand Hall East - A/B
• 12:00 PM - 01:00 PM
  Closing Plenary Session

     

  Sponsored by: CDC
  Centennial Ballroom III/IV
  
  
  
  Introduction of Panelists
  Betsy Mitchell, Ph.D., MA
  Director, Division for Communication Science and Services
  Office of Communications
  Centers for Disease Control and Prevention
  
  
  Closing Plenary Presentation
  Breaking News: How to Work with Media to Tell the Story of Public Health
  
  
  Moderator: Benjamin N. Haynes
        Director, Division of Media Relations
        Office of Communications
        Centers for Disease Control and Prevention
  
  
  Panelists:
     Helena Oliveira
     Atlanta Journal Constitution
  
     Alex Tin
     CBS News
  
     Sam Whitehead

     Kaiser Health News
  
  

  Closing Thoughts

  Robert Jennings

  Executive Director
  National Public Health Information Coalition (NPHIC)