2022 NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA
Sessions
Accessibility and Beyond: Innovations to Advance Health Equity
Thursday, August 18, 2022 8:00 - 9:30 AM (EDT)
This session will discuss different strategies that contribute to more inclusive, equitable, accessible communication that will help serve health equity goals. Comprised of speakers from several federal agencies, this panel will address innovations and lessons learned in developing effective communication strategies and tools to reach diverse audiences with a consideration of the importance of both a health equity and accessibility perspective. This session will introduce new approaches and tools that attendees can use in their own work settings.
Addressing COVID-19 disparities through community-engaged, evidence-based health communication campaign
Wednesday, August 17, 2022 2:45 - 4:15 PM (EDT)
A multi-ethnic communications team and a community advisor from the Kansas Rapid Acceleration of Diagnostics for Underserved Populations project will present the development and evaluation of five state-wide health communication campaigns with the goal of educating and debunking misinformation vis-à-vis COVID-19 testing and vaccination. The campaigns are informed by theoretical frameworks of community engagement and communication infrastructure theory and focus on underserved communities.
Building the vaccine confidence plane as we fly it: Lessons learned from audience research and campaign
Thursday, August 18, 2021 8:00 - 9:30 AM (EDT)
Vaccine communication scholars will explore strategies to address vaccine hesitancy, overcome misinformation, and build vaccine confidence during uncertain times. We’ll share takeaways from primary research with diverse audiences (both before and during the COVID-19 pandemic) and COVID-19 communication campaigns. Taking an interdisciplinary approach, our panel will highlight perspectives from the fields of health communication, medical rhetoric, and college health.
Can Celebrity Influencers Drive Results for My Public Health Campaign?
Wednesday, August 17, 2022 1:00 - 2:00 PM (EDT)
With a global market size of $13.8B in 2021, influencer marketing for private sector brands is here to stay, but can celebrity influencers be relied upon to drive results for public health campaigns? Our panelists from the truth® youth smoking prevention campaign, HHS and USDA’s Food Safety and Inspection Service discuss experiences and results from their work with celebrity influencers, illuminating possible paths forward for those tasked with leading campaigns within the public health sector.
Communicating through COVID-19 and Beyond: Insights from the Field to Develop Credible and Effective
Tuesday, August 16, 2021 3:45 - 5:15 PM (EDT)
Public health messages that are simple, clear, and accurate can save lives. This session will combine theory and practice, with actionable tips and tactics from communications experts on social media and traditional media, paired with the on-the-ground experiences of local public health leaders. The session will be a moderated panel, and topics for conversation will cover communications outcomes, best practices, actionable tips and tactics to support public health communicators.
Debunking misinformation on social media about vaccinations in the black community: How we used the "Naysayers' tools to tell the truth"
Wednesday, August 17, 2021 8:00 - 9:30 AM (EDT)
In 2020, CDC launched the Partnering for Vaccine Equity program focused on increasing equity in adult immunization. The program aims to increase vaccine equity, currently among adults* belonging to racial and ethnic minority groups, by partnering with national, state, local, and community organizations that are working on the ground to increase vaccine confidence and access in their communities.
Harnessing the Power of Pop Culture and Comedy to Make Vital Preventive Health Care and Screenings
Wednesday, August 17, 2021 1:00 - 2:00 PM (EDT)
How do you get people to make vital preventive health care a priority during a global pandemic? The COVID-19 pandemic caused a major decrease in preventive cancer screenings. Facing a confluence of challenges, among them the need to reach younger audiences, CDC’s Division of Cancer Prevention and Control used innovative communication tactics informed by formative research to put preventive health messages and cancer screenings back on the map for its three communication campaigns.
How Communicators Can Address Misinformation and Disinformation: Lessons from Pandemic Action Network
Wednesday, August 17, 2021 2:45 - 4:15 PM (EDT)
Disinformation and misinformation spread fast and have real public health consequences. In this session we’ll hear from participants in the Pandemic Action Network’s behavior change communications workgroup and focus on tangible recommendations on how we can tackle these challenges head on.
Obstacles and Opportunities for Increasing Culturally Competent Public Health, Food Safety, and Risk
Tuesday, August 16, 2021 3:45 - 4:45 PM (EDT)
This 6-person panel will identify, explore, and discuss successes, challenges, & needs of health and risk messaging specific to food safety for diverse populations within an increasingly diverse food industry and consumer space. We will describe culturally-responsive health communication cultures within an organizational setting leading to better food safety culture and explore next steps for food safety education for more equitable public health outcomes.
Stemming the Tide of Overdose: Lessons in Effective Harm-Reduction Messaging for Teens & Adults
Wednesday, August 17, 2022 8:00 - 9:30 AM (EDT)
In 2020, drug overdose deaths in the U.S. increased nearly 30%, with the majority linked to opioids and specifically, fentanyl. Reducing fentanyl overdoses requires a multi-pronged approach which includes communication efforts for those at-risk about ways to reduce their risk. We will discuss findings from research studies designed to inform harm reduction messaging in Illinois and Washington State.
The Next Generation: Cultivating Young Audiences as Public Health Champions
Tuesday, August 16, 2022 3:45 - 4:45 PM (EDT)
How can we cultivate the next generation with the tools they need to become influencers of healthy decisions? 1.) Digital first initiatives. 2.) Brand Partnerships. 3.) Authenticity. 4.) Using data for good.
The Power of Pivoting: How to Strategically Modify and Reshape Program Promotion, and Delivery in the Midst of Change
Wednesday, August 17, 2021 2:45 - 4:15 PM (EDT)
This panel discussion will address strategies and best practices implemented by lifestyle change programs (LCP) during unexpected circumstances, such as the COVID-19 pandemic to successfully pivot program marketing and communication efforts to maximize reach to intended audiences. Panelists will share how to identify when change is needed, what changes may be needed and will be effective, as well as how to maintain momentum when the audience’s attention is elsewhere.
Three research-driven social marketing approaches to increasing COVID-19 vaccinations among populations
Wednesday, August 17, 2021 1:00 - 2:00 PM (EDT)
This panel will delve deep into how the Washington State Department of Health (DOH) and C+C used a research-informed social marketing approach that led to significant improvement in vaccination rates among three communities in Washington State: the Black/African American community, young adults and the Hispanic/Latinx community. The efforts helped increase vaccinations and close the gap in vaccination rates among all three audience groups.
Training tomorrow's communicators today: Redefining public health communication competencies
Thursday, August 18, 2021 8:00 - 9:30 AM (EDT)
How do we train the next generation of public health communicators? What competencies are needed today, and how can we encourage them through education and training? What have we learned over the past few years – mistakes and new ideas, and what should we teach going forward? How do we ensure continuous improvement in our education programs?
Using a Collaborative Regional Approach to Shape More Impactful Public Health Communications
Wednesday, August 17, 2021 8:00 - 9:30 AM (EDT)
Since 2019 the Western North Carolina Health Communicators Collaborative has built a model for public health communications that partners with regional storytellers to adapt national and state research, messaging, and resources. Our localized approaches have had measurable success. This panel shares perspectives from local, regional, and state partners on how our experience and lessons learned from western NC can help inform the future of public health.